Andramolje

In 2017, a team of enthusiastic women launched the social enterprise Andramolje through the initiation of the idea of toys that stimulate children’s creativity and encourage the adoption of social and environmental values. Andramolje toys are created on the methodology of open play – without instructions and anticipated results – with the aim of providing space for creativity, curiosity, cooperation, perseverance and responsibility that enable the growth and development of children. In addition, these toys are made from natural and ecological materials. Small – socially responsible producers participate in the production process, while people with disabilities participate in the packaging process. Andramolje operates according to the principle of social entrepreneurship with the promotion of a healthy and inclusive environment for the growth of future generations.

Andramolje is engaged in the production of toys from natural and ecological materials (wood, cotton, ecological coatings, and glues) that have a health certificate. The wood used comes from sustainable forests, while the packaging is made from recycled raw materials.

The social impact of social enterprise Andramolje is reflected in the innovative approach to education and animation of children, in the direction of developing curiosity, creativity, critical awareness, responsibility, cooperation, and inclusion. In addition to educational work with children through play and the use of innovative toys, Andramolje promotes small socially responsible producers and carries out work inclusion of persons with disabilities.